With 10-million users, Jiliguala 叽里呱啦 is the sixth-most downloaded app, globally, for English learning on the iTunes App Store. I helped to establish their visual brand. I directed, shot, and produced an educational video series called 小学堂 which Jiliguala founders attribute to the success of their 10 million RMB in Class A fundraiser to this video series. I then taught their staff how to use the collaterals I created for the brand so it would maintain a consistent identity in the long-term.