Brand identity & packaging
Strictly Cookies
After establishing itself as the go-to cookie brand of Shanghai since 2012, I consulted with Strictly Cookies on how to elevate and strengthen their branding. I designed simple hand drawn icons of the different products that evoke a more personal feel and that could be easily implemented in different contexts. I also developed the classic Hong Kong neon lights concept as well as designed product packaging, collaterals and completed the campaign photography.

Deliverables
Brand identity / Brand strategy
Packaging design / Collaterals design
Campaign creative direction & execution


